TORONTO (July 17, 2025) – ISS Market Intelligence, a leading provider of data, analytics, insights, media, and events solutions to the global financial services industry, is proud to announce a major evolution in one of its flagship research products. The Household Balance Sheet Report (HBS), long regarded as a vital map of Canada’s financial landscape, will now be published annually in response to growing demand from wealth leaders in the financial services industry, policymakers, and industry associations.
The first chapter of the 2025 edition, titled “The Growth Forecast”, is now available exclusively to current subscribers. This chapter, the 10-year forecasting model, provides updated statistical tables for a projection of the trajectory of Canadian household assets and liabilities through 2034.
“We are cartographers offering insights into the Canadian financial future,” said Goshka Folda, Global Head of Research at ISS Market Intelligence. “By tracking the size and composition of the household balance sheet, we help our clients navigate the evolving financial terrain. This year’s report shows that the Canadian household asset base is projected to grow from $21.5 trillion in 2024 to $33.2 trillion by 2034. That’s not just growth—it’s transformation.”
The report also reveals that the financial wallet of Canadian households—liquid and investable assets—is expected to double over the next decade, reaching $13.2 trillion by 2034. These insights are critical for retail banks, asset managers, insurers, and policymakers seeking to align their strategies with the financial realities and aspirations of Canadian households.
The Household Balance Sheet Report has always been about more than just numbers. It translates data into actionable intelligence and explores the implications for the financial services industry. The next chapter, “Big Ideas and Mega Trends”, will be released in late August and will delve into the strategic insights emerging from this year’s findings.
To learn more about ISS MI’s Household Balance Sheet report, visit https://marketsage.issmarketintelligence.com/research
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About ISS Market Intelligence
ISS Market Intelligence (MI) is a leading provider of data, insights, and market engagement solutions to the global financial services industry. ISS MI empowers asset and wealth management firms, insurance companies, distributors, service providers, and technology firms to assess their target markets, identify and analyze the best opportunities within those markets, and execute on comprehensive go-to-market initiatives to grow their business. Clients benefit from our increasingly connected global platform that leverages a combination of proprietary data, powerful analytics, timely and relevant insights, in-depth research, as well as an extensive suite of industry-leading media brands that deliver unmatched market connectivity through news and editorial content, events, training, ratings, and awards.
About ISS STOXX
ISS STOXX GmbH, through its group companies, is a leading provider of comprehensive and data-centric research and technology solutions that help capital market participants identify investment opportunities, detect qualitative and quantitative portfolio company risks, and meet evolving regulatory requirements. With roots dating back to 1985, we today deliver world-class benchmark and custom indices across asset classes and geographies and serve as a premier source of independent corporate governance, sustainability, cyber risk, and fund intelligence research, data, and related offerings. Our products and services give clients the scale and leverage they need to grow their business more effectively and efficiently. ISS STOXX, which is majority owned by Deutsche Börse Group, is comprised of more than 3,400 professionals operating across 33 global locations in 19 countries. Its approximately 6,400 clients include many of the world’s leading institutional investors who turn to ISS STOXX for its objective and varied offerings, as well as companies focused on ESG, cyber, and governance risk mitigation as a shareholder value enhancing measure. Clients rely on ISS STOXX’s expertise to help them make informed decisions to benefit their stakeholders.
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