LONDON (12 August 2025) – Two-thirds (65.8 percent) of U.K. fund groups reported onshore net retail sales growth in Q2 2025, according to the latest Pridham Report.
However, despite the improvement in net flows for the majority of fund groups, gross sales were flat against the previous quarter. Much hesitancy remains amongst investors, advisers and asset allocators towards how to position portfolios in the current environment.
The Pridham Report, by ISS Market Intelligence (ISS MI), monitors sales and asset trends in the U.K. fund market using data supplied by over 45 of the largest fund groups operating in the U.K. It is the most comprehensive report of its kind.
Benjamin Reed-Hurwitz, Head of Research Development, EMEA & North America at ISS MI, said: “Our flows data for the second quarter reveals that tariff anxiety did not break the sales momentum that has been building in 2025.”
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