Despite a marginal 2% increase within the broader financial adviser channel, the report uncovers challenges faced by various participants, with only 28% of fund managers registering growth in multi-asset fund sales.

April 26, 2024

ISS Market Intelligence Report Reveals 7% Decline in UK Multi-asset Fund Sales

LONDON (26 April 2024) – ISS Market Intelligence (ISS MI), a leading global provider of data, analytics, insights, media, and events solutions to the global financial services industry, announces the release of its UK Multi-asset Fund Sales Report. This in-depth study offers invaluable insights into the landscape of multi-asset fund sales among financial advisers, providing a comprehensive overview of trends, challenges, and opportunities in the market.

In a detailed analysis, the report reveals a 7% decline in multi-asset fund sales during the second half of 2023. Despite a marginal 2% increase within the broader financial adviser channel, the report uncovers challenges faced by various participants, with only 28% of fund managers registering growth in multi-asset fund sales.

With a focus on regional dynamics, the report identifies pockets of growth amidst an overall decline in multi-asset fund sales. Notable findings include significant growth in Greater London and the South West, while Vanguard maintained its leadership position across regions.

The report provides a broader perspective on multi-asset sales, examining their significance, utilisation, and key beneficiaries in the market. Noteworthy discoveries include the concentration of sales within pension wrappers and the growth in sales of multi-asset funds that directly hold securities opposed to using a fund-of-funds (FoF) structure.

Furthermore, the study highlights the opportunities available to fund managers through FoF structures, revealing trends in sales and insights into the composition of underlying funds. Leveraging ISS MI’s Simfund platform, the analysis shows a nearly equal distribution between UK and cross-border domiciled FoFs, along with insights into who is winning active and passive mandates.

“We are excited to present the UK Multi-asset Fund Sales Report, which alongside our UK Model Portfolio Sales Report, offers unparalleled insights into the UK multi-asset solutions market,” said Benjamin Reed-Hurwitz, Associate Director, EMEA Research Lead at ISS MI. “These two reports equip financial advisers and industry stakeholders with the necessary tools to navigate challenges and capitalise on emerging opportunities in the ever-evolving landscape of multi-asset solution sales. A landscape that accounted for 70% of all fund sales in 2023 within the financial adviser channel.”

For more information and to access the full report, visit


About ISS Market Intelligence
ISS Market Intelligence (ISS MI) is a leading provider of data, insights, and market engagement solutions to the global financial services industry. ISS MI empowers asset and wealth management firms, insurance companies, distributors, service providers, and technology firms to assess their target markets, identify and analyse the best opportunities within those markets, and execute on comprehensive go-to-market initiatives to grow their business. Clients benefit from our increasingly connected global platform that leverages a combination of proprietary data, powerful analytics, timely and relevant insights, in-depth research, as well as an extensive suite of industry-leading media brands that deliver unmatched market connectivity through news and editorial content, events, training, ratings, and awards.

ISS STOXX GmbH, through its group companies, is a leading provider of comprehensive and data-centric research and technology solutions that help capital market participants identify investment opportunities, detect qualitative and quantitative portfolio company risks, and meet evolving regulatory requirements. With roots dating back to 1985, we today deliver world-class benchmark and custom indices across asset classes and geographies and serve as a premier source of independent corporate governance, sustainability, cyber risk, and fund intelligence research, data, and related offerings. Our products and services give clients the scale and leverage they need to grow their business more effectively and efficiently. ISS STOXX, which is majority owned by Deutsche Börse Group, is comprised of more than 3,400 professionals operating across 33 global locations in 19 countries. Its approximately 6,400 clients include many of the world’s leading institutional investors who turn to ISS STOXX for its objective and varied offerings, as well as companies focused on ESG, cyber, and governance risk mitigation as a shareholder value enhancing measure. Clients rely on ISS STOXX’s expertise to help them make informed decisions to benefit their stakeholders.

Media Contact:

Morgan Stoll
Analyst, Marketing

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